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05-20-11, 08:28 PM #1
McDonalds defends Ronald McDonald and marketing to kidsIn McDonald's eyes, Ronald McDonald can do no wrong -- even though he may not have the appeal he once did. Even as health-care advocates went on their annual attack, McDonald's was in the midst of rolling out about a half-dozen ads by Publicis Groupe's Leo Burnett with Ronald McDonald as the centerpiece, encouraging kids to visit its Happy Meal website.
The nearly 50-year-old McDonald's mascot was in the hot seat once again this week, when consumer watchdog group Corporate Accountability International and health professionals took out ads in newspapers asking that the company retire Ronald McDonald and limit marketing to children.
But McDonald's CEO Jim Skinner at the company's annual shareholders meeting did not hesitate to voice the company's stance, saying that "Ronald McDonald is going nowhere." Shareholders agreed, voting down a proposal -- only 6% voted in favor of it -- that would also require McDonald's to report on the impact that public policy and childhood-obesity concerns have on the company's bottom line.
05-20-11, 08:35 PM #2
Fast Food Mascots Unite! This is an atrocity. What's next, Burger King in exile? Off with Wendy? When will this madness stop!
Oh, the humanity!To Live Is To Eat
IMG could turn a conversation about the weather into a mouthwatering food story. - Cidp24
And always add bacon! - Shad Kirton, Co-owner/Chef Smokey D's
There are no stupid questions, just stupid people asking questions.
Better to remain silent and be thought a fool, than to open your mouth and remove all doubt. - Solomon
We were all born wild. It was up to our parents to domesticate us.
05-20-11, 08:41 PM #3
05-20-11, 11:22 PM #4
A worthy protest, let's satisfy their demand
to retire the old logo and replace it with this
As for the clown, bring back Willard Scott to play Ronald as he originated the character
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