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Food names offensive?
Recently I noticed a wine I was looking for was no longer on the shelf. I asked an employee what happened to http://www.seriousaboutwine.co.za/wp...ines-thumb.jpg
Broke Ass Red Wine, a Red Blend Red wine from Argentina, Mendoza by Prestige Wine Group. I liked the red table wine. At $4.99 it was a great bargain. The employee told me the corporation found the name offensive and dropped that line. He also told me what used to be called "Damn Good" Chili changed their name to "Darn Good" Chili http://www.soupsonline.com/watermark...87&size=medium
Bear Creek "Darn Good" Chili Mix
Wow, I sure feel better now that the Grocery Police have cleaned that offensive wording. How do you feel about the name of your food?
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That's hilarious, and only more so after the name change! :D
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Liquor/wine - Meh, doesn't bother me, it's for adults. I would prefer not to see crass packaging during a trip through the grocery store though. Not that it offends my sensibilities but I'm sure it would offend some and children don't need all that. Seems to me you can package your product without being crass.
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I'm assuming that the name changes were marketing strategies. Perhaps the reason for dropping the "Broke Ass" line was because sales were so low they were offensive. With Bear Creek, they were bought out several years ago and I'm not 100% sure but I think that replacing the chili seasoning's "Damn" with "Darn" took place shortly after that.
I think that many products that use profanity and/or vulgarity in their names do so as a gimmick and as a result some of these products don't often last long on the shelves.
There are a lot of people that will see a gimmicky name and buy the product just because they think the name is funny, but there are also a lot of people out there who don't use profanity and who don't like to hear it. There is no way in the world I could serve "Hairy Ass Hot Sauce" or "Mean Green Motherfucker" hot sauce to a few people I know because they would ask what it was and I'd have to tell them, knowing that they do not tolerate profanity - and those are the people who are probably most likely to call a company and complain if they see food products with profanity in the name. Too many complaints=name change.
Profanity doesn't offend me, and seeing profanity used cleverly in a food product's name will probably make me giggle....but unless I can sample the product it will also make me less likely to buy it because it tells me the manufacturer is counting on the product name to sell it as opposed to counting on the product itself.
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I am drinking a "Damn Good" Mountain Crest beer right now. It tastes better than it's "offensive" website name. And at $11.49/24 pk, it's a "Damn Good" value!
:p
