Dr. Pepper 10 advertised as "not for women," to discourage half the population from drinking its product
More here: Don’t worry, macho men. Weight loss isn’t girly (Thanks, Charles Barkley) - The Globe and Mail
Just look at Dr. Pepper Ten, a soft drink that came out last fall with an advertising campaign trumpeting the tagline, “It’s not for women.” Yeah! Let’s chug some low calorie soda and ride dirt bikes, fellas! Climb up in to the clubhouse and put the sign on the door. No girls allowed!