Dr. Pepper 10 advertised as "not for women," to discourage half the population from drinking its product

[Jenna]

Just look at Dr. Pepper Ten, a soft drink that came out last fall with an advertising campaign trumpeting the tagline, “It’s not for women.” Yeah! Let’s chug some low calorie soda and ride dirt bikes, fellas! Climb up in to the clubhouse and put the sign on the door. No girls allowed!

More here: Don’t worry, macho men. Weight loss isn’t girly (Thanks, Charles Barkley) - The Globe and Mail

[jmur5074]

I was kind of confused when I saw this commercial for the first time just a couple days ago.


I can only assume they say it's "not for women" knowing that women never listen. Thus, every woman in the fcking WORLD will be drinking Dr. Pepper by the end of the week.

[Bjohnson63]

Pepsi did the same thing with Pepsi Max and tried to market it to men. It turned out that 60% of the people who drink Pepsi Max are women. Basically this all stems from studies that show that men often won't buy diet soda because its "girlie". So they created Pepsi Max and Dr Pepper 10

[Ducky]

If it tastes better, I'll drink it. I already have bigger balls than most of the male population.

[Bjohnson63]

If it tastes better, I'll drink it. I already have bigger balls than most of the male population.

LOL... and a bigger girl friend too I'm sure.

[Ducky]

LOL... and a bigger girl friend too I'm sure.

Naa, just more of them.

[keith720]

It;s reverse psychology. I know for a fact that 90% of women will do something, particularly if you tell them they can't!

[Jenna]

It;s reverse psychology. I know for a fact that 90% of women will do something, particularly if you tell them they can't!