An actual Australian PSA:
http://youtu.be/IJNR2EpS0jw
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An actual Australian PSA:
http://youtu.be/IJNR2EpS0jw
http://cdn2.hark.com/images/000/006/085/6085/original.0 :attention: :doh:
Best guerrilla marketed PSA to date. If it was on TV I..wouldn't even notice, I'd FF through on the DVR. Same with Australian teen drivers. But you make an entertaining spot, leave it out there for all to view (and embed everywhere) and just see how many people looked. Those same teens who never watch commercials watched this a half dozen times on YouTube.
Don't think the PSA is terribly effective at its core message (perhaps it was meant as a slow burn, only watched once myself), but it is extremely useful in setting a model.
Cheers Australia