Controversy over idea for calling new Kia car "Provo" which also refers to Provisiional Irish Republican Army
Kia may not have intended to cause a stink when it announced the name of its new car concept at the International Geneva Motor Show this year, but that's exactly what they ended up doing.Called "Provo," the word also refers to a slang word for the Provisional Irish Republican Army. Considering that the organization brings to mind some of the IRA terror tactics in the UK, the word is not exactly considered positive. It didn't help that Kia's blurb about the car was that it "aims to set the streets alight."
Kia's 'Provo' steers into controversy | HLNtv.com
"The name came from a merge of provoke -- because we wanted to excite motoring enthusiasts with a car designed to deliver fun and performance -- with a reference to Italian prova plates to signify a prototype.