Dallas Pets Alive! is 'muttbombing' Instagram users' photos to encourage people to adopt shelter dogs
What's that dog doing in your selfie? | MNN - Mother Nature Network
But a Dallas animal rescue group is transforming vanity into charity by Photoshopping shelter dogs into self-portraits to encourage adoptions.
"Muttbombing," as the photos are hashtagged, is part of Dallas Pets Alive!'s efforts to make Dallas a no-kill city.
Created by the Dieste agency, the campaign involves inserting a rescue dog into an Instagram user's selfie, along with humorous observations from the dog's point of view.