Celtics ROCK!!

[adroitcuffs]

Ohhh, I'm so happy right now!

[213th]

HELLZ YEAH!

[Ace]

Good year for Boston fans of all sports...

[CTR man]

Maybe someone can clue me in. I never have been able to figure this out.

Why is it that the Boston Celtics always pronounce Celtic with an S instead of a K?

I guess they americanized it. Or followed the Medieval Latins? I guess I just answered my own question.

I have always wanted to pronounce it with a K. Proper names be damned.

http://en.wikipedia.org/wiki/Pronunciation_of_Celtic

[edit] Pronunciation

The pronunciation of the words Celt and Celtic in their various meanings has been surrounded by some confusion: the initial <c> can be realised either as /s/ or /k/. Both can be justified philologically and both are "correct" in terms of English prescriptive usage.[7]
Although the word originated in an early Continental Celtic language, it comes to us from Greek (Keltoi), where it is spelled with a kappa; thus is the original pronunciation. This was borrowed into Latin (Celtae), where it was likewise pronounced. However in Mediaeval Latin, the letter <c>, originally pronounced /k/, shifted to /s/, a process known as palatalization, and many words and names borrowed from Latin into English after this sound shift are pronounced this way: centre, Cicero, et cetera. Thus /s/ is the inherited pronunciation in English. For additional discussion see Latin pronunciation.
Until the mid-20th century, Celtic was usually pronounced with /s/ in English except by academics, but the pronunciation with /k/ has been gaining ground rapidly. Following the usage of philologists, /k/ is now almost invariably used with reference to Celtic languages even in non-academic contexts. It is also the more popular pronunciation when talking about most other aspects of Celtic culture.[8] However /s/ remains the only recognised pronunciation of the word when it occurs in the names of sports teams, most notably Celtic Football Club and the Boston Celtics basketball team; as these are proper names, the traditional pronunciation is entrenched.
There is a great deal of misinformation in circulation on this topic. It should be noted that there is no American-British distinction in these pronunciations nor is there a Scottish-Irish distinction. Neither pronunciation has been influenced by any modern Celtic languages, nor by Old Norse. The corresponding words in French are pronounced with /s/ while those in German have /k/ (and <k>), but neither French nor German has influenced English usage; rather, they show independent reflexes of the same phenomena in Latin and Greek.