London's gallery of losers

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But when Indian-born graphic novelist Sarnath Banerjee was approached by the Frieze Foundation to pitch an Olympic-sanctioned public art project in East London, he realized that he had a soft spot for losers. When he put himself inside the mind of Olympic athletes, his thoughts gravitated toward self-doubt, frustration and long-term regret. He wanted to create losers as characters, and do what the Olympic marketing machine would not: put losers on billboards.Banerjee’s “Gallery of Losers (Non-Performers, Almost-Winners, Under-Achievers, Almost-Made-Its)” was approved, and his work is now all over East London — as well as in newspapers and on posters — as part of Frieze Projects East.

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More here: London’s Gallery Of Losers | Luke Winn at the 2012 Olympics

Sponsored by Barack Obama..." You may have lost, but let me be clear, you didn't lose by yourself. Somebody else helped you lose."