Razor sales decline as beards become more fashionable
Blame George Clooney, Brad Pitt, David Beckham and the rest of the facial hair-loving celebs. Blame hipster girls fawning over bearded musicians. Blame the modern caveman movement with its paleo diet and DIY ethos.Whatever you blame, there’s no doubt that scruffy faces — and full-on beards — have been making a comeback. So much so that North American razor sales are way down, and an increasing number of British men are getting — wait for it — facial hair transplants.Procter & Gamble, which owns shaving giant Gillette, recently announced that its razor sales are falling in developed markets. Energizer’s Schick razor has also taken a recent hit, with sales dropping 10 percent in the last year. Market research firm Euromonitor International predicts that in 2013, shaving products are expected to lose their dominance in the larger male grooming market for the first time ever.
Dr. Bessam Farjo, founder of the Farjo Hair Institute who performed the world’s first facial hair transplant in 1996, said he’s seen a six-fold increase every year for the past five years in the number of men getting surgery to boost their facial follicles. Over 4,500 procedures were carried out last year, 13 percent more than in 2011. His transplant procedures are the most popular form of cosmetic surgery for men in the U.K., which he credits to scruffy celebrities like as Pitt, Beckham and BBC presenter Jeremy Paxman.“A full beard is very much a statement look, and it goes in and out of fashion,” Farjo told The Daily Mail.“The majority of men are looking to create a designer stubble look which seems incredibly popular nowadays,” Farjo added.