Airport restroom mirrors start displaying ads
More here: Yes, that's an ad in the bathroom mirror - CNN.com
The first units have in recent weeks been installed at O'Hare International Airport in Chicago. In the public restrooms.
The idea is this:
When a traveler walks into an airport restroom, he or she will see, over the sinks, where the mirrors are expected to be, big, vertical display ads for products. Some of the ads are still images; some are moving videos.
When the traveler walks to the sink to wash his or her hands, the ads become mirrors -- except that in front of the traveler's eyes the advertisements grow smaller, and move up to a corner of the mirrors.
Thus, the traveler is looking at his or her own face in the mirror, and also at the advertisement.
"We have chosen to be in bathrooms," said Brian Reid, the founder and president of Mirrus, the Huntersville, North Carolina, company that manufactures and markets the mirrors. "Bathrooms are often the last places people stop before they board an airplane, and the first places they visit when they get off an airplane."
Those travelers just about always stop to look at themselves in the mirrors above the sinks, Reid said. So why not turn those mirrors into advertisements?