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    jmur5074's Avatar
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    Univision on pace to pass the "Big Four" in viewers

    NEW YORK (Adweek) With double-digit ratings growth this season, Spanish-language broadcaster Univision is off to a better start than any of the major English-language networks, and the future is promising as well.
    The new census is expected to show a nearly 45% increase in the number of Hispanic Americans since 2000, to a total of 50 million. This couples with continuing audience erosion at the major networks and Univision's recent deal with Mexican programer Grupo Televisa, which locks up the source of much the network's popular programing for at least another decade.
    Just a few years ago, the notion of Univision catching and surpassing them would have had mainstream network executives rolling with laughter. They're not laughing now.


    More at the link:
    Univision set to become top U.S. broadcast network - Yahoo! News
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