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  1. #1
    Terminator's Avatar
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    New billboard for the Sony Playstation Portable considered as racist by some

    A new billboard advert for Sony's white PSP has caused consternation across the US videogaming community. The ad shows a white model dressed entirely in white threateningly grasping the face of a black model. Next to them are the words, "PlayStation Portable. White is coming". The ad can also be seen on the Dutch official PSP site.

    Sites such as Kotaku, Joystiq and Digital Battle have questioned whether the ads are racist. So far the debate has split comments sections with some condeming Sony and equal numbers defending the ads as a harmless personfication of the handheld console's two available colours.

    Clearly, whatever the justifications, the intention is to be provocative. According to Joystiq, the adverts have been created by TBWA an agency that speciliases in 'disruptive' marketing. From the company's website:

    "Disruption is the art of asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas.

    It's questionable, however, whether the world is ready to explore themes of race and domination in the context of a videogame console ad. Although not as wilfully controversial as Benetton's infamous 'United Colours' campaign, many viewers will be unwilling or unable to decode the imagery until it becomes about two different colours of plastic.

    Importantly perhaps, the ads are for the European release of the white PSP and are appearing on billboards in Amsterdam rather than in the US where racial tension remains a fraught issue.

  2. #2
    Virginian's Avatar
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    Shameless publicity grab. They got on Fark.com for free!

  3. #3
    Pedro56's Avatar
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    Maybe a little wrong? A little funny but it does look rough.
    http://www.lawenforcementforums.com/forums/signaturepics/sigpic763_2.gif

    "I am the guy that keeps Mister Dead in his pocket." -'Mad' Max Rockatansky

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  4. #4
    1*girl Guest
    Well, they could have done without the KKK hat thingy.

  5. #5
    Cheech Guest
    Quote Originally Posted by Pedro56


    Maybe a little wrong? A little funny but it does look rough.
    thats a little fucked up.... I read it thinking people need to quit bitchin.... but I saw the pic and was like ....woot!

  6. #6
    conalabu is offline Grasshopper
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    I think I know that chick. She belongs to the Daughter of Confederate Veterans post just down the road.
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    for thee, My Lord, for thee,
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    That our feet may swiftly carry out Thy Command.
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  7. #7
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    UH I dont know what to say.....
    Its ATTENTION GETTING thats for sure....
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  8. #8
    TXCharlie's Avatar
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    I predict the advertising guru that came up with this will receive a pink slip...

    PLUS a percentage of the profits.

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  9. #9
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    The billboard doesn't sport a KKK hood- that's a photoshop prank.

    Here's the article with the actual ad.
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  10. #10
    Ducky's Avatar
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    "PlayStation Portable. White is coming".. well, keeping in the female tone they could have put a lez type pic up, but someone would bitch about that too. Can't please all the people all of the time.
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  11. #11
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    She should take off every thing except the hood. Then replace the black guy with me. That would work.
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  12. #12
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    It's pretty distasteful. And stupid.

  13. #13
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    I'm trying to be as objective as I can about this. If it was a black woman wearing white, and a white woman wearing black- would it make a difference?
    The virtue of spirit has no need for thanks or approval. Only the certain conviction that what has been done is right. -Jor El, as played by Marlon Brando

  14. #14
    Detective7653's Avatar
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    I can understand why everyone is getting upset, But I don't care one way or the other. Its for a handheld game console.

  15. #15
    Detective7653's Avatar
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    Ok lets see if this works here is the actual photo.

  16. #16
    Pedro56's Avatar
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    Quote Originally Posted by Centurion44
    The billboard doesn't sport a KKK hood- that's a photoshop prank.

    Here's the article with the actual ad.
    Sorry, thats the one I got off of the link to the fark site or whatever that one was.
    http://www.lawenforcementforums.com/forums/signaturepics/sigpic763_2.gif

    "I am the guy that keeps Mister Dead in his pocket." -'Mad' Max Rockatansky

    "An Englewood Ranger is no stranger to Danger.." -Unk

    Good Night Chesty Where Ever You Are.

    A Good Friend will bail you out of jail, but a true friend will be sitting next to you in the cell saying, "That was Awesome."

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  17. #17
    BEK's Avatar
    BEK
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    HaHaHaHa Ha Ha ha....... People need to stop with the racist crap. Its an advertising ploy from sony. They dont care any advertising is good advertising, Cant wait to hear from jesse or Al on this


 

 

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