VIDEO: A Winning PR Effort


Law enforcement has been under siege lately, and we all need to make an effort to do everything possible to show the public about the great work 99.9% of you are doing.

This video, narrated by Tom Selleck, is the latest effort by the NYPD to show the public what the Department is up to. It’s only two minutes, which is the right amount of time. Granted this is the NYPD, which has more resources than most, but it’s a good bet that if you have a local film school or university with a Communications department, they would love the opportunity to make a video like this one—and it won’t cost you a dime.

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