Publisher’s memo

Cynthia Brown, American Police Beat Publisher

Cynthia Brown, American Police Beat Publisher 

 

Message from Cynthia Brown

William J. Bratton, currently the NYPD Commissioner and the former chief in Boston and Los Angeles, frequently tells the story that it was his idea to start American Police Beat when we both worked together over 30 years ago at the Boston Police Department.

That was a long time ago and I am proud to say that even after all this time American Police Beat and Bill Bratton are still committed to serving the law enforcement profession and all the people who do this difficult work.

What separates us from the pack is the special relationship we’ve developed with our readers and your customers over decades. American Police Beat is the place they come to share their stories – both victories and defeats, heartaches and joys.  And that special connection is the reason law enforcement officers in every rank and every agency have come to trust APB in a way that has proven invaluable for our advertisers.

You’re trying to sell uniforms, flashlights, firearms or radios. You go the digital route because it’s so cheap. Now you get to sit and wait – hoping that the buyer isn’t web-savvy and can turn your pop-up ad off before it even appears. But you have to ask yourself what kind of buyer is so unsophisticated they don’t even eliminate your ad entirely with ad-blocking software.

Now picture a display ad in American Police Beat. It’s on the coffee table in the chief’s office. Five guys in an agency are going in on one subscription and arguing over who gets the copy first. People are talking and arguing about the entertaining and informative writing on every page. In other words it’s something the people you are trying to reach are a part of.

That’s what we mean when we talk about the special relationship and connection we have with our readers. We get phone calls (yes, we still answer our phones) from subscribers if they don’t get their paper on the day they’re expecting it. Cops pay tremendous attention to American Police Beat.

Isn’t that the kind of environment where you want your message?

Display advertising in a print magazine that tens of thousands of your customers and prospective customers read cover to cover is expensive because it’s worth it.

So if you’re serious about getting the word out to the nation’s law enforcement professionals and community give us a call. Your message, intertwined with the great editorial coverage on our pages guarantees that the right people will see it and, more importantly, pay act on it. Contact me today to learn more.

All the best – Cynthia Brown
O: 800-234-0056
C: 617-852-8484
cynthia@apbweb.com

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