If you pay attention the law enforcement landscape, you know that appearing on local media and social media can be a double-edged sword.
On one hand, there are a lot of not very smart bad guys that like to post pictures of themselves holding the cash from the stickup they pulled off just hours earlier.
This makes finding and catching the culprits a cinch, most of the time.
On the other hand, it’s not at all uncommon for police officers to wind up facing suspensions and public ridicule after posting questionable content on their own social media accounts.
At the top-cop level, the stakes are even higher.
The thing to keep in mind is that both social media specifically and publicity in general are two-way streets.
The larger your media presence, the more people will be watching when the crap hits the fan in some way or another.
And at that point, you might have to spend serious money bringing in a professional public relations consultant.
And here’s the advice a sheriff with a major public relations crisis is likely to get.
“He’s got to do an extreme, authentic, meaningful mea culpa and then he’s got to totally rebuild his image from there.”