“Clickbait” is a term used to describe the process of using a misleading headline to get people to click on a link and go to a web page.
That creates a “page view,” which is the way the value of websites that sell ads is measured.
Headlines like “You’ll never believe what Kanye did at the VMAs!”
Then you click the link and it turns out it’s just Kanye acting like a fool again. What else is new.
A non-clickbait headline would be something more like this…