Hero’s Pride, a trusted leader in public safety gear, is proud to announce the launch of its latest innovation: FlexShield by FlexStyle. This cutting-edge product is designed to meet the modern needs of law enforcement officers by offering a professional, durable and lightweight alternative to traditional metal badges.
FlexShield is a game-changer for public safety professionals, combining the polished appearance of a metal badge with the flexibility of an emblem. Engineered for comfort and practicality, FlexShield badges ensure officers can maintain a professional look without compromising functionality or uniform integrity at a fraction of the price and weight of traditional metal badges.
FlexShield is the result of a collaboration between Hero’s Pride and World Emblem, the world’s largest patch manufacturer, which recently acquired Hero’s Pride. World Emblem’s FlexStyle line of products is one of the most sought-after solutions in the fashion and industrial laundry markets and was used as the technological platform to develop FlexShield.
Lightweight and uniform-friendly
FlexShield badges are designed to eliminate the bulk and weight of traditional badges, making them ideal for use on lightweight fabric. Unlike heavier insignias, FlexShield doesn’t sag or weigh down uniforms, making it the perfect solution for use on polos and other lightweight fabrics. Additionally, FlexShield serves as the ultimate replacement for direct embroidery, which can often warp the fabric, affecting the professional look of a uniform.
FlexShield is also a perfect solution for MOLLE and ballistic vests, thanks to the variety of available backings, including heat press and hook-and-loop.
“Our goal with FlexShield was to address the challenges officers face in the field,” Hero’s Pride Senior Director of Marketing Matteo Recanatini said. “These badges provide a durable, lightweight solution that not only maintains a professional aesthetic but also offers unmatched flexibility and comfort, even during demanding shifts.”
Customizable colors and finishes
FlexShield badges are available in an extensive range of colors, allowing agencies to create truly customized designs that reflect their identity. Beyond traditional metallic gold and silver finishes, departments can choose from endless color combinations to match their agency’s colors or to celebrate community events, ensuring every badge stands out while maintaining a polished appearance.
Durability and versatility
FlexShield badges are crafted to endure the wear and tear of active duty. They feature secure attachment options, including hook-and-loop and heat press, making them compatible with a variety of uniform classes, MOLLE gear, ballistic vests and more. Whether used on tactical apparel, polos or dress uniforms, FlexShield offers unparalleled versatility.
A perfect solution for modern law enforcement needs
FlexShield badges are the culmination of Hero’s Pride’s commitment to innovative solutions for law enforcement. By combining lightweight materials, customizable options and long-lasting durability, these badges provide an affordable and practical alternative to traditional insignias.
“We’re incredibly proud to introduce FlexShield to the public safety community,” Hero’s Pride product manager Evan Reinart said. “It’s not just a product; it’s a solution to the everyday challenges officers face. We believe this badge will set a new standard for uniform insignias.”
Special launch offer
To celebrate the launch, Hero’s Pride is waiving the die cost for first-time qualifying orders, providing an even greater opportunity to take advantage of this limited-time offer to experience the unmatched benefits of FlexShield badges.
For more information or to request a quote, visit herospride.com/flexshield.
Contact
Matteo Recanatini
Hero’s Pride
(818) 350-6303
