L
eading haircare provider Sport Clips Haircuts is extending its support of our nation’s heroes to include first responders. “Honoring our Heroes” has launched for first responders to submit a brief video sharing why they should be chosen for an all-expenses paid trip to compete in the World Police & Fire Games this summer in Birmingham, Alabama. Entry deadline is 11:59 p.m. ET on April 12, 2025.
Sport Clips has thanked veterans through its Help a Hero Scholarship program, which has provided nearly $15 million toward career-enhancing education for those who serve. So, the veteran-founded brand is now broadening its reach to include those who protect and serve as first responders, whether in law enforcement, as firefighters, EMTs, paramedics, dispatchers, correctional officers, investigators, customs officers and more through this Honoring our Heroes contest.
“This is a way Sport Clips can thank those who serve through combining two of our passions: heroes and sports,” says Edward Logan, CEO and president. “We are looking forward to being an active part of the world’s largest sporting competition dedicated to first responders who put their lives on the line for our health and safety. It’s the first time since 2017 that the World Police & Fire Games have been held in the United States, and we are thrilled to be a part of the experience. In addition to sending five athletes, we’ll be onsite during the event to offer free haircuts and be part of the action to cheer these folks on at the games.”
“We are incredibly grateful to Sport Clips for their unwavering support of the brave men and women who serve and protect our communities every day,” said DJ Mackovets, CEO of the Birmingham 2025 Host Committee. “Their commitment to the World Police & Fire Games helps us honor the strength, courage and unity of first responders around the globe. We look forward to welcoming the Sport Clips Awarded Athletes to Birmingham in 2025.”
Current or retired first responders can submit a video between 30–120 seconds introducing themselves, sharing their story about how and why they became a first responder, what sport they plan to compete in and why they would make a great Sport Clips-sponsored athlete.
Only the first responder should appear in the video, and it can be entered online and posted publicly or privately to sites such as YouTube, Vimeo or other social media accounts. Five winners will be selected to compete in the games that will be held June 27–July 6, 2025. To find out more about eligibility and to enter, visit sportclips.com/honoringourheroes.
